Episode #267: Trade Marketing with Bill Grace!
Grace and Alvina continue their "publishing curriculum" series and welcome special guest Bill Grace, Senior Marketing Manager at LBYR. They discuss everything from how he got his start in publishing, what trade marketing actually means, if publishers can "make" a bestseller, and how marketing has changed over the years. Plus, he gives some advice to authors about social media and working with your publisher on marketing. For the Fortune Cookie segment, they talk about what they've been reading lately.
How have you been?
Grace’s uncle passed away so she spent time with her family in New Jersey and also went apple picking with Hazel. Grace launched her “Street Team” application to help promote her new novel, The Gate the Girl and the Dragon. Alvina took advantage of her last “half-day Friday” of the summer! Stephen and Alvina walked through Central Park and had dinner at Din Tai Fung! They stopped at one of the free live concerts in Times Square. The band was “Rebel Kicks” from Staten Island. Ben was in New Jersey with his boyfriend visiting his parents. They were doing a house clean-out so he got to see some of the artifacts from his childhood!
Trade Marketing
Bill talks about his path and intro into a publishing career. His career started at Buttonwood Books and Toys in Cohasset, MA. The book friends discuss what trade marketing, consumer marketing, and all of the other types of book advertisement. Can publisher’s make a best-seller? Bill gives authors some suggestions on social media use.
Fortune Cookie Segment: What are you reading?
Bill has been reading: The Left Hand of Darkness by Ursula K. Le Guin and Idlewild by James Frankie Thomas.
Grace has been enjoying The Mysterious Benedict Society by Trenton Lee Stewart on audiobook with Hazel and The Lion Dancers by Cai Tse.
Alvina has been reading a YA novel, The Queens of New York by E.L. Shen and The Sympathizer: A Novel by Viet Thanh Nguyen.
Gratefuls
Alvina is grateful for her great relationship with her Mother-In Law, Penny Colman. Bill is grateful for the cooler air in the mornings that are ideal for running. Grace is grateful for delicious Honey Crisp apples right off the tree! Professionally, she is grateful that “Once Upon the Book” has been named the winner of the Mass Book Award for picturebooks!
THANK YOU!
Thank you to Hachette Audio, Little Brown Books for Young Readers, and Alex at Pacyworks Studio for producing and editing this podcast. Be sure to rate and review us on Apple Podcasts and tell a friend about us. (Use the hashtag #bookfriendsforever.)
You can find Alvina @Planetalvina on Twitter and TikTok and @Alvinaling on Instagram and Threads, @alvinaling on BlueSky
You can find Grace @Pacylin on Instagram and Threads, @authorgracelin on Facebook, @gracelinauthor on TikTok.
You can find Bill @littlebrownyoungreaders and Story Time with Bill on all social channels!
Please keep tagging and messaging us on social media using the hashtag #bookfriendsforever! OR email us at bookfriendsforever@gmail.com! Please let us know if you have any topic ideas!
