Episode #263: School and Library Marketing with Christie Michel!

Grace and Alvina continue their "publishing curriculum" series and welcome special guest Christie Michel, Senior Marketing Manager, to talk about School and Library Marketing. The discuss everything from how she got her start in publishing, to how authors are pitched for conferences and what Christie's favorite conference is.

For the Fortune Cookies segment, they talk about what they've been reading lately.

How have you been?

Hazel, Alex, and Grace went on another road trip to find an Anti-Gravity Monument! The Very Asian Book Trip will be happening again in October! Alvina had a relaxing weekend lounging around watching Love Island! Christie has been watching the Olympics.

Breaking into publishing

The book friends talk to Christie about how she got started in publishing through internships and how she ended up in Little Brown Books for Young Readers. The book friends talk about SLM. (School and Library Marketing.) Alvina and Grace ask Christie about marketing children’s books for conferences and events. The main conferences are TLA, ALA, and NCTE.

What we have been reading lately!

Christie has been reading “Braiding Sweetgrass” by Robin W. Kimmerer

Grace has been reading “49 Days” by Agnes Lee and “Family Style” by Thien Pham

Alvina is reading “Seven Days in June” by Tia Williams and “Funny Story” by Emily Henry

Gratefuls

Alvina is grateful for technology! Christie is been really into smoothie’s and is grateful for her sister ( her best friend) and for curiosity and hope that keep her going. Grace is grateful for the post she made about the June show at the Eric Carle Museum and the amount of enthusiasm it brought. She is also grateful for some of the emotional moments of sportsmanship at the Olympics.

THANK YOU!

Thank you to Hachette Audio, Little Brown Books for Young Readers, and Alex at Pacyworks Studio for producing and editing this podcast. Be sure to rate and review us on Apple Podcasts and tell a friend about us. (Use the hashtag #bookfriendsforever.)

You can find Alvina @Planetalvina on Twitter and TikTok and @Alvinaling on Instagram and Threads, @alvinaling on BlueSky

You can find Grace @Pacylin on Instagram and Threads, @authorgracelin on Facebook, @gracelinauthor on TikTok.

Christie is not on social media.

Please keep tagging and messaging us on social media using the hashtag #bookfriendsforever! OR email us at bookfriendsforever@gmail.com! Please let us know if you have any topic ideas!